Sometimes your best decisions are made in the blink of an eye.
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is a fascinating exploration of the hidden power of quick thinking and intuition. In this must-read psychology book, Gladwell reveals how our brains can make split-second judgments that are often more accurate than those based on hours of analysis—and when they can lead us astray.
Through real-world examples—from art experts spotting forgeries at a glance to firefighters making life-or-death calls—Gladwell uncovers the science behind thin-slicing, or our brain’s ability to filter out what really matters in an instant. He also explores the pitfalls of snap judgments, bias, and how to train our instincts for better results.
Blink is the best book for readers curious about how we think, make decisions, and navigate the world. Perfect for fans of behavioral science, business, and self-improvement, this book will change how you trust your gut—and when to think twice.
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