The Lean Startup

Build smarter. Fail faster. Succeed sooner.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries is a must-read business and entrepreneurship book that has redefined how modern startups are built. Instead of spending years developing a product only to find no one wants it, Ries introduces the Lean Startup Method—a fast, flexible, and data-driven approach to launching and scaling businesses.

With concepts like Minimum Viable Product (MVP), Build-Measure-Learn feedback loops, and pivoting, Ries shows how startups (and even large companies) can innovate more effectively, reduce risk, and better meet real customer needs. It’s not about working harder—it’s about working smarter with rapid experimentation and constant learning.

Perfect for entrepreneurs, product managers, and innovators, The Lean Startup is the best book for anyone looking to create a sustainable, scalable business in today’s fast-changing world.