Customer Mania!: It's Never Too Late to Build a Customer-Focused Company

Want loyal customers and unstoppable growth? Start with a service-first mindset.

Customer Mania!: It's Never Too Late to Build a Customer-Focused Company by Ken Blanchard is a must-read business book that shows how putting the customer first isn’t just good ethics—it’s smart strategy. Blanchard, co-author of The One Minute Manager, teams up with Jim Ballard and Fred Finch to share real-world lessons on how companies can create a culture of exceptional service that drives success from the inside out.

Using practical insights and the success story of Yum! Brands (owner of Taco Bell, KFC, and Pizza Hut), this book breaks down how to align leadership, employees, and service to build a customer-obsessed company. You’ll learn simple, actionable steps to engage your team, exceed customer expectations, and turn service into your competitive edge.

This is the best book for entrepreneurs, managers, and business owners looking to boost customer satisfaction, team morale, and profits. Customer Mania! proves that it’s never too late to shift your focus—and transform your company’s future.