Shoe Dog

In his revealing, insightful, and masterfully crafted memoir, Phil Knight - the founder and chairman of Nike - delves into the company's humble beginnings as a daring, determined start-up and its evolution into one of today's most renowned, influential, and profitable brands. Fresh out of business school and armed with only fifty dollars from his father, Knight embarked on a mission to import affordable, high-quality running shoes from Japan.

 From selling shoes out of the trunk of his car to now boasting annual sales of over $30 billion, Knight's Nike has become the epitome of success for aspiring entrepreneurs. But behind the iconic "swoosh" logo lies a story of countless challenges, risks, and victories that Knight shares with candid honesty, humor, and a scientific, factual tone. From his life-changing decision to forge his own path at just 24 years old to the foundational relationships that shaped Nike's culture, Knight's memoir provides a rare glimpse into the man behind the global brand.