Small BIG

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.


Author: Steve J. Martin | Robert B. Cialdini | Noah J. Goldstein
ISBN: 9781781252758
Format: Paperback
Pages 289