Start With Why

People don’t buy what you do—they buy why you do it.

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek is a must-read business and leadership book that explores the secret behind the world’s most influential individuals and organizations. With real-world examples from Apple, Martin Luther King Jr., and the Wright brothers, Sinek explains how starting with a clear sense of why—your purpose, cause, or belief—is the key to inspiring action, loyalty, and long-term success.

At the core of the book is the Golden Circle model: Why, How, What. Most people and companies start from the outside in—but the most impactful leaders start from the inside out. By leading with your "why," you not only motivate others, but also build a brand, culture, or career rooted in authenticity and meaning.

Perfect for entrepreneurs, leaders, marketers, and change-makers, Start With Why is the best book for anyone looking to inspire others, communicate with purpose, and make a lasting impact.